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Documentation
Script : Hair Dye (30-45 secs) commercial animation
Design Project for Master In Communication Design
1.Written Description
1.1 Description
Using the image of a manga, 30 seconds advertisement on latest hair dye is targetted at teenage girls between 15 to 18.
1.2 Goals
The goal of this project is to animate a biped via motion capture.
1.3 Personal Objectives
a. Model a female manga character using a 3-D Studio Max 4
b. Using Character Studio for character setup
c. Using motion capture to capture human movement
d. Using morpher to animate facial expression
e. Music will be created by a student from QUT
f. Dialogue will be recorded or the use of text or combination of dialogue and text
g. Composite the biped into three scenes by creating a cel and sketch look using Max and Photoshop with falloff materials and filters
1.4 Design Requirements
a.Stylised female biped character
b.Stylised three scenes :living room, bathroom and a dance floor
2.Needs Analysis
2.1 Project Description
Why use motion capture?
Motion capture is meant for realistic look of human motion and the character being modelled is human shaped.
Market trends
Run=Dim is the latest Japan-Korea 3-D CG animated TV series and is using motion capture.
'Anime' is Japanese animation and 'manga' is Japanese graphic novels. Manga, quite simply, is the Japanese word for comics. In this television age, teenagers belong to the 'visual generation'. Japanese comic culture is associated with commerical spin-offs toys animation, picture books adn video games. Many parts of the world are familiar with the vitality, visual culture of Japan's comics.
Japan is not only a global economic power but also a growing cultural power. Japan has become a major force in shaping our popular culture, youth culture, material culture and consumer culture.
For instance,for the American viewers, Sailer Moon offers a new kind of role modelfor girls, one that combines fashion and human foibles with strength and self-reliance. ("Sailor Moon: Japanese Superheroes for Global Girls," by Anne Allison)
Doraemon is the bright blue cat with the magic pocket full of high-tech gadgets and the star of the best selling comics/animation series in Japanese history. ("Doraemon Goes Abroad,"by Saya Shiraishi)
Idol characteristics such as the "cute style" and the "life-sized" persona (above average but not outstanding)are introduced,along with the views and words of several idols and fans. Aoyagi also links idols to economic growth and shows how they contribute to the formation of a common "Asian identity" among young people from different Asian nations. ("Pop Idols and the Asian Identity",by Hiroshi Aoyagi)
In the 1980s and 1990s, we have witnessed a "Japanese culture boom" in the East Asian region including Taiwan, China, Hong Kong and South Korea) and the Southeast Asian region ( such as Malaysia, Thailand, Singapore and Indonesia ). This can be seen from the increasing popularity of Japanese video games, comics, animation, cuisine, fashion, merchandise, TV dramas, pop music, karaoke, neo-print and movies in the 1990s. Japanese popular culture is likely to continue in the foreseeable future.
2.2 Desired Outcome
Teenagers would find the hair dye appealing and easy to use and would like to try.
2.3 Supervisory Requirements
David Hawke - conceptual
Sean Young - technical and image
2.4 Technical Requirements
3-D Studio Max 4
Character Studio
MoCap
2.5 Production Requirements/Schedule
Week 2-6 : Conceptual Development and character modelling
Week 7-8 : Character Studio and storyboard
Week 9-10:Mocap prefably using a performer with motion capture experience
and the prop should be captured during the performance
Week 11-15:Compositing, Animating and Rendering
3. Design Documentation
3.2 Planning Worksheets and dates and milestones
Week 3 : model a head using polygons, start from a plane to model the eye and the mouth
week 4 : model a body using polygons, start from a box
week 5 : model clothes, shoes and clean-up the model
week 6 : model hair using loft found in compound objects and texture the face with UVW unwrap
week 7 : finish modelling the character and ready for character setup using character studio
week 8 : animate facial expression such as winking one of the eyes and smiling using morpher
week 9-10 : MoCap
week 11-15: Model the three scenes
Animate and clean up MoCap
Render the 30 seconds animation
Note : non-photorealistic rendering on the scenes
Script : Hair Dye (30-45 secs) commercial animation
Design Project for Master In Communication Design
1.Written Description
1.1 Description
Using the image of a manga, 30 seconds advertisement on latest hair dye is targetted at teenage girls between 15 to 18.
1.2 Goals
The goal of this project is to animate a biped via motion capture.
1.3 Personal Objectives
a. Model a female manga character using a 3-D Studio Max 4
b. Using Character Studio for character setup
c. Using motion capture to capture human movement
d. Using morpher to animate facial expression
e. Music will be created by a student from QUT
f. Dialogue will be recorded or the use of text or combination of dialogue and text
g. Composite the biped into three scenes by creating a cel and sketch look using Max and Photoshop with falloff materials and filters
1.4 Design Requirements
a.Stylised female biped character
b.Stylised three scenes :living room, bathroom and a dance floor
2.Needs Analysis
2.1 Project Description
Why use motion capture?
Motion capture is meant for realistic look of human motion and the character being modelled is human shaped.
Market trends
Run=Dim is the latest Japan-Korea 3-D CG animated TV series and is using motion capture.
'Anime' is Japanese animation and 'manga' is Japanese graphic novels. Manga, quite simply, is the Japanese word for comics. In this television age, teenagers belong to the 'visual generation'. Japanese comic culture is associated with commerical spin-offs toys animation, picture books adn video games. Many parts of the world are familiar with the vitality, visual culture of Japan's comics.
Japan is not only a global economic power but also a growing cultural power. Japan has become a major force in shaping our popular culture, youth culture, material culture and consumer culture.
For instance,for the American viewers, Sailer Moon offers a new kind of role modelfor girls, one that combines fashion and human foibles with strength and self-reliance. ("Sailor Moon: Japanese Superheroes for Global Girls," by Anne Allison)
Doraemon is the bright blue cat with the magic pocket full of high-tech gadgets and the star of the best selling comics/animation series in Japanese history. ("Doraemon Goes Abroad,"by Saya Shiraishi)
Idol characteristics such as the "cute style" and the "life-sized" persona (above average but not outstanding)are introduced,along with the views and words of several idols and fans. Aoyagi also links idols to economic growth and shows how they contribute to the formation of a common "Asian identity" among young people from different Asian nations. ("Pop Idols and the Asian Identity",by Hiroshi Aoyagi)
In the 1980s and 1990s, we have witnessed a "Japanese culture boom" in the East Asian region including Taiwan, China, Hong Kong and South Korea) and the Southeast Asian region ( such as Malaysia, Thailand, Singapore and Indonesia ). This can be seen from the increasing popularity of Japanese video games, comics, animation, cuisine, fashion, merchandise, TV dramas, pop music, karaoke, neo-print and movies in the 1990s. Japanese popular culture is likely to continue in the foreseeable future.
2.2 Desired Outcome
Teenagers would find the hair dye appealing and easy to use and would like to try.
2.3 Supervisory Requirements
David Hawke - conceptual
Sean Young - technical and image
2.4 Technical Requirements
3-D Studio Max 4
Character Studio
MoCap
2.5 Production Requirements/Schedule
Week 2-6 : Conceptual Development and character modelling
Week 7-8 : Character Studio and storyboard
Week 9-10:Mocap prefably using a performer with motion capture experience
and the prop should be captured during the performance
Week 11-15:Compositing, Animating and Rendering
3. Design Documentation
3.2 Planning Worksheets and dates and milestones
Week 3 : model a head using polygons, start from a plane to model the eye and the mouth
week 4 : model a body using polygons, start from a box
week 5 : model clothes, shoes and clean-up the model
week 6 : model hair using loft found in compound objects and texture the face with UVW unwrap
week 7 : finish modelling the character and ready for character setup using character studio
week 8 : animate facial expression such as winking one of the eyes and smiling using morpher
week 9-10 : MoCap
week 11-15: Model the three scenes
Animate and clean up MoCap
Render the 30 seconds animation
Note : non-photorealistic rendering on the scenes
Script :
FADE IN
Rei is a female manga character, aged 15.
She has grey coloured hair.
SCENE 1 : In a living-room
Rei comes down from the staircase.
CUT
She sits on the couch.
Three different poses to show that she is bored.
She has an idea.
SCENE 2 : In a bathroom
CUT
POV She looks at herself in the mirror for a second, takes the
hair-dye and transforms her hair from grey to blue.
MID SHOT
She smiles to herself.
FADE OUT
FADE IN
SCENE 3 : In a dance floor
Shot of a disco ball and panned down to her.
She turned around with a jump, holding a guitar.
FADE IN
CLOSE UP
She holds the product hairdye, tilting her head and
winks one of her eyes
